Africa Magic

The re-brand is aimed to celebrate Africa in its diversity, culture, people, nature, and landscape in modern aesthetics.

Entertainment Loved by Africa.

Africa’s real splendor lies in its diversity – both in its people and in its nature. This dynamic concept focuses on the sum of its parts, combining a unified whole: each unique in its own right while forming a great union. This is executed over a number of individual elements with meaning drawn from the African culture, which gives each channel a wholly unique feel whilst still having the strong logo binding it together throughout.

The Facelift on the Mother brand logo and Channel Imaging is to ensure that Africa Magic is seen as a fresh, rejuvenated, vibrant, young, and urban brand by our viewers. The new pay-off line is reflective of Africa Magic’s strategy, to not only bring viewers the best of local programming available across Africa but also to be able to bring them all the content that interests them, irrespective of the continent of its origin.

ROLE: Concept, Creative Direction, Art Direction & Design

The Corporate logo

The new logo is born as a result of thoughtful craft, based on the Africa Magic initials A and M. The logo is the main centrepiece and an essential ingredient of the Africa Magic brand. The shape of the AM” has been carefully and geometrically constructed in order to ensure the logo is both well proportioned and carefully balanced.