Africa Magic

Africa’s real splendor lies in its diversity – both in its people and in its nature.  This dynamic concept focuses on the sum of its parts, combining a unified whole: each unique in its own right while forming a great union.This is executed over a number of individual elements with meaning drawn from the African culture, which gives each channel a wholly unique feel whilst still having the strong logo binding it together throughout.

ROLE: Concept, Creative direction, Art Direction & Design
CLIENT : Dstv - Africa Magic
PRODUCTION: Monarchy Tv

AM-summary

The re-brand is aimed to celebrate Africa in its diversity, culture, people, nature and landscape in modern aesthetics. 

The Facelift on the Mother brand logo and Channel Imaging is to ensure that Africa Magic is seen as a fresh, rejuvenated, vibrant, young and urban brand by our viewers. The new pay-off line is reflective of Africa Magic’s strategy, to not only bring viewers the best of local programming available across Africa, but also to be able to bring them all the content that interests them, irrespective on the continent of its origin.

 Entertainment Loved by Africa.

LOGO

The Corporate logo 

 The new logo is born as a result of thoughtful craft, based on the Africa Magic initials A and M. The logo is the main centrepiece and an essential ingredient of the Africa Magic brand. The shape of the AM” has been carefully and geometrically constructed in order to ensure the logo is both well proportioned and carefully balanced.


AM-Logo_4
logo-1
CHANNEL-LOGOS
Brand System
+ =
Showcase-Endboard-BP
endbaord-with-guide
next-up-with-guide
Africa Magic Showcase
showcase_sum
Africa Magic Epic
epic_sum
Urban
urban_sum
Africa Magic Yoruba
yoruba_sum
Africa Magic Family
family_sum
Africa Magic Hausa
hausa_sum
Africa Magic Igbo
IGBO_SUM
Africa Magic World
world_sum
Geuner Bumbers
bumpers
Brand Guide
guide
brand-guide_3
Research and Development
inspiration_2

Credits:

Director:
Duah Francis Boafo

Exective Creative Director:  
Nicci Hattingh

Creative Director,Art Direction  & Design:    
Duah Francis Boafo

Senior Producer 
Senior Producer

3D Animators: 
Victor Hugo, Gavin Jeoffreys, Pascal Martin, Duah francis Boafo, Jessica Quilliam, Neo Morulane, Kymsfiala

Additional Designer:          
Inge Binder

2D Animation:  
Neo Morulane.

Compositor:  
Victor Hugo, Jessica Quilliam, Pascal Martin, Neo Morulane.           

Editor:    
Carla Pels-Bekker

Music:      
Jake Odendaal

mr.duahfrancis@gmail.com

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